How can more New Yorkers benefit from the Central Park Conservancy website?

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Overview:

Park stakeholders asked us to focus on redesigning the Calendar of event page. Currently the online Calendar of Events at centralparknyc.org/events is hard to navigate and use. It didn’t match with their current brand.

Team:

  • Team with Senior Web Manager, Libbie Hayward at Central Park Conservancy
  • Jenil Gogari, Scott Cowell, Yue Yuan from MFA IxD SVA

My role:

UX Designer, Researcher, and Prototyper


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BACKGROUND:

The Central Park Conservancy is a private, nonprofit organization whose mission is to restore, manage, and enhance Central Park in partnership with the public, and also increase fundraising. They would like to position conservancy as caretakers of Central Park, to provide accurately and timely information about events. 


Design process

DISCOVER

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To know where the frustrations are for users and we conducted initial interview to explore user experience of the Central Park Conversancy's website. Immediately following the interview, I facilitated an initial debriefs to discuss hypotheses and hunches from the data. 

 Interviewing Users

Interviewing Users

 Facilitating the team meetings 

Facilitating the team meetings 


Define

Affinity Mapping

I led the research discussion and group concepts into categories, translating user insights to research findings and identifying the difficulties that the users encountered. 

Clustering & affinity mapping of research data

Participant Snapshot

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DESIGN & IDEATION

Brainstorm Design Solution

Based on the research findings, I led the design studio in collaborating for design ideas together with my teammates for multiple sketch iterations. 

 Group sketch

Group sketch

 Final version

Final version

Wireframes

I created the medium-fidelity wireframes focusing on the functionality test during the user testings and built the mock up into InVision to create a prototyping of the site for testing.

  SELECT DATES   To find out events and activities on the days

SELECT DATES

To find out events and activities on the days

  EVENT DETAILS   Directly add an event on the calendar and invite friends   

EVENT DETAILS

Directly add an event on the calendar and invite friends

 

  SMART FILTER   To find events based on categories   

SMART FILTER

To find events based on categories

 


 User Scenario

Based on the research, I created a user storyboard to demonstrate the user flow of how locals interact with a new CPC calendar page through a social media channel. 

 
Eric has a friend visiting who wants to see Central Park landmarks during the weekend. Eric needs to find an event on the calendar that they can attend.
— User Story
 
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Deliver

Visual Design

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Team: Connecting New Yorkers to Central Park

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