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How can more New Yorkers benefit from the Central Park Conservancy website?

BACKGROUND:

The Central Park Conservancy is a private, nonprofit organization whose mission is to restore, manage, and enhance Central Park in partnership with the public, and also increase fundraising. They would like to position conservancy as caretakers of Central Park, to provide accurate and timely information about events. 

PROJECT GOALS:

Park stakeholders asked us to focus on redesigning the Calendar of event page. Currently the online Calendar of Events at centralparknyc.org/events is hard to navigate and use. It didn’t match with their current brand.

Project Details

Collaborated with:Senior Web Manager, Libbie Hayward at Central Park Conservancy

Toolkits: Ethino, Sketch, Omnigraffle, Prezi, Slack, Invision, Mural, Photoshop

Team: Jenil Gogari, Scott Cowell, Yue Yuan from MFA IxD SVA

My Roles: UX Designer, Researcher, and Prototyper

 

 

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WEB REDESIGN

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Design process

 

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DISCOVER

To know where the frustrations are for users and we conducted initial interview to explore user experience of the Central Park Conversancy's website. Immediately following the interview, I facilitated an initial debriefs to discuss hypotheses and hunches from the data. 

 Interviewing Users

Interviewing Users

 Facilitating the team meetings 

Facilitating the team meetings 

 Working on user journeys

Working on user journeys

AFFINITY MAPPING

I led the research discussion and group concepts into categories, translating user insights to research findings and identify the difficulties that the users have encountered. 

Clustering & affinity mapping of research data

PARTICIPANT SNAPSHOT:

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DESIGN & IDEATION

Brainstorm Design Solution

 

Based on the research findings, I led the design studio in collaborating for design ideas together with my teammates for multiple sketch iterations. 

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WIREFRAMES

I created the medium-fidelity wireframes focusing on the functionality test during the user testings and built the mock up into InVision to create a prototyping of the site for testing.

  SELECT DATES   To find out events and activities on the days

SELECT DATES

To find out events and activities on the days

  EVENT DETAILS   Directly add an event on the calendar and invite friends   

EVENT DETAILS

Directly add an event on the calendar and invite friends

 

  SMART FILTER   To find events based on categories   

SMART FILTER

To find events based on categories

 

USER SCENARIO

Based on the research, I created a user storyboard to demonstrate the user flow of how locals interact with a new CPC calendar page through a social media channel. 

Eric has a friend visiting who wants to see Central Park landmarks during the weekend. Eric needs to find an event on the calendar that they can attend.
— User Story
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Team: Connecting New Yorkers to Central Park

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