Redesign Parsons Website Navigation

Project overview:

This was a 2-week case study to redesign the information architecture (IA) and content strategy on Parsons School of Design website based off three personas, the goals of the university, and its existing brand. 

Project overview of process to conduct user research, site goals, and success metrics

Project overview of process to conduct user research, site goals, and success metrics



Completed the task in 2 weeks with redesigned mobile and desktop versions.


  • Facilitate process to find the information they need
  • Restructure navigation
  • Consistent layout

Project Details:

  • My roles:

 As a Information Architect, I conducted user research, card sorting, and content inventory.

  • Toolkit:

Excel, Sketch, Keynote, OmniGraffle, Invision


“The organization, search, and navigation systems that help people to complete tasks, find what they need, and understand what they’ve found.”  PETER MORVILLE



Based on users' paint points, I started working on user research.

Screen Shot 2016-01-11 at 5.51.52 PM.png

Competitive Analysis

Compared Parsons with FIT and School of Visual Arts websites on finding schedule of classes. On Parsons website, it has the quick steps to find "schedule of class", but the category: course catalog were hiding on the page.

FIT User Flow:Competitive analysis.jpg
SVA User Flow:Competitive analysis.jpg


The sitemap helped me understanding of the Parsons' website structure.


Close Card Sorting

This method validated the structure of the navigation whether the navigation categories match people's mental models.

User worked on card sorting

User worked on card sorting

 User confused with some categories

 User confused with some categories

Prepared for card sorting

Prepared for card sorting


Card Sorting Analysis

100% means all my user would like to put the card into the same category, which are the most people agreed.

Analyzed cart sorting in percentage 

Analyzed cart sorting in percentage 

Key Takeaway:

  • Language is confusing and ambiguous
  • The meaning of navigation categories are overlapped
Screen Shot 2016-01-13 at 2.03.29 PM.png

Content Inventory

Research finding: Social Media icon, Search Bar, Page Layout weren't consistent.

Content Strategies & Content management systems

Why should I care? 

Content Srategies

Content Srategies

Heuristic Analysis

Evaluated Parsons website from Nielsen Norman Group best practice. 

Key Takeaway:

  • Inconsistent website layout
  • Unorganized taxonomy
  • Too many categories


Mobile Design

Low-fidelity wireframes to quick test design ideas.

parsons skecth.jpg
Usability Test with Atin

Usability Test with Atin



Redesign Desktop Navigation Version