Redesign Parsons Website Navigation
This was a 2-week case study to redesign the information architecture (IA) and content strategy on Parsons School of Design website based off three personas, the goals of the university, and its existing brand.
Completed the task in 2 weeks with redesigned mobile and desktop versions.
- Facilitate process to find the information they need
- Restructure navigation
- Consistent layout
As a Information Architect, I conducted user research, card sorting, and content inventory.
Excel, Sketch, Keynote, OmniGraffle, Invision
“The organization, search, and navigation systems that help people to complete tasks, find what they need, and understand what they’ve found.” PETER MORVILLE
Based on users' paint points, I started working on user research.
Compared Parsons with FIT and School of Visual Arts websites on finding schedule of classes. On Parsons website, it has the quick steps to find "schedule of class", but the category: course catalog were hiding on the page.
The sitemap helped me understanding of the Parsons' website structure.
Close Card Sorting
This method validated the structure of the navigation whether the navigation categories match people's mental models.
Card Sorting Analysis
100% means all my user would like to put the card into the same category, which are the most people agreed.
- Language is confusing and ambiguous
- The meaning of navigation categories are overlapped
Research finding: Social Media icon, Search Bar, Page Layout weren't consistent.
Content Strategies & Content management systems
Why should I care?
Evaluated Parsons website from Nielsen Norman Group best practice.
- Inconsistent website layout
- Unorganized taxonomy
- Too many categories
Low-fidelity wireframes to quick test design ideas.